By Mkarimu Media
Safaricom has announced a free YouTube bundle and SMSs for Eliud Kipchoge’s INEOS challenge on Saturday.
Subscribers will be able to stream the Vienna race live on their phones at no cost and send congratulatory messages to the world greatest marathoner.
CEO Michael Joseph also revealed that customers will be able to send free messages to express their support for the athlete.
“We are dedicating a free SMS line where you can send your message to the number 159, and during the race, your message will be broadcasted live on Kenyan TV alongside the challenge,” Safaricom said.
“The bundle will be accessed by dialling *159# upon which a customer will receive a free YouTube bundle,” it added.
Over the next seven days, the M-Pesa logo will also be rebranded as ‘Eliud 1:59’ to commemorate the challenge.
“The last few years have seen Kipchoge emerge not only as one of the greatest athletes ever, but also as one of the most accomplished people ever. It is a privilege to partner with him on this historic occasion and as an icon, it is only befitting to offer our M-PESA brand in his recognition,” the CEO added.
M-Pesa logo will be rebranded as ‘Eliud 1:59’ for seven days in honor of Eliud Kipchoge
Kipchoge’s partnership with Safaricom dates back to 2017 when the company launched its ‘Twaweza’ brand campaign.
It is then that the marathoner took the role of Safaricom brand ambassador.
On Saturday, Kipchoge will be attempting to become the first ever athlete to run a full marathon in under 2 hours.
This will be his second attempt after the one in Italy where he missed his goal by 26 seconds.
Safaricom currently has 21 million active users on its M-Pesa platform, according to the data from the company’s latest earnings report.